Our Process

We rely on feedback loops at every
stage of the process to ensure that we’re
making data driven product decisions at each
critical point in your project.

STRATEGIZE
This phase is defined by learning, testing and iterating until we’ve arrived at an understanding of why, how and what we are building.
DESIGN
We believe that functionality is the highest form of beauty and emphasize intuitive user experience on every project.
CREATE
We operate as an agile team which follows a two week sprint schedule. We deliver a demo to you at the end of each sprint.
Our Process

Today, Foundation Lab LLC is officially opening the doors of its newest digital product innovation center in San Francisco, CA. Foundation Lab SF will be the fourth location following the expansion into Toronto, Canada in early 2016. While the official space is being built out and customized for the SF team, we are proud to announce that we will be working out of a WeWork space located in the Financial District of downtown San Francisco where start-ups and innovation intersect on a daily basis.

Foundation Lab SF will provide companies across verticals expert digital product development methodologies, workshops, design and development cycles.

In addition to building out the new Foundation Lab location, Foundation Lab is expanding and improving the strength of its Team by bringing in industry veteran Timothy Shipman. Tim brings with him years of experience working with high profile projects and companies as well as a strong background in initial product development for start-ups looking to go from their first user to their first hundred thousand.

Foundation Lab SF is scheduled to start running projects with companies from start-ups to the Fortune 100 in late September, but you can kick start your digital project today. Contact our sales team anytime by emailing us at hello@foundationlab.co.


Foundation Lab SF Officially Opens as a Center for Digital Product Innovation and Creation was originally published in FoundationLab Digest on Medium, where people are continuing the conversation by highlighting and responding to this story.

Foundation Lab SF Officially Opens as a Center for Digital Product Innovation and Creation

Today, Foundation Lab LLC is officially opening the doors of its newest digital product innovation center...

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Real estate has been one of the industries in recent years to get a wave of attention when it comes to both investment and entrepreneurs diving in to shake things up. It all started on the residential side with sites like Zillow, Trulia, and Redfin. But has continued to expand outside of just the residential market to the commercial market.

How can we summarize what has happened the last few years? If we look at what data was out there it was all disjointed, and not centralized or easy to learn from. A lot of what these tools have done is to synthesize all of this information into nicely designed platforms that allow us to more easily find what we are looking for.

Real estate technology itself is still catching up to other industries. A lot of we’re seeing is process improvement. Where someone used to have to go search MLS, you can now search a variety of other sites of data. MLS is not obsolete, YET. But you can see the difference between the newer tech and legacy systems.

An example of process improvement in the Real Estate industry:

MLS is a listing site for properties. I express interest in a property, and I am either given a direct link to that listing or sent a PDF in an email. Then I communicate with the agent on whether I want to continue to inquire or walk away.

What about the other 10 steps in the purchasing of property process? (Applies to both residential and commercial). Communications, submitting an offer, home inspection, mortgages, legal, etc. — these are all required steps that are taken offline, and differ based on the agent.

If we look at a company like VTS, they have done a great job with their product on the property management side to provide market data, leasing pipeline management, deal analysis, and more. A lot of big property management companies have moved to their platform and they have done a great job with user experience to help solve a problem for property management companies end to end.

Rather than just providing deal analysis or pipeline management, being able to effectively capture the entire workflow is key to target bigger companies with a technology enabled service offering. The moto is the less tools the better.

As technology continues to disrupt the Real Estate industry, we are likely to see the application of more cutting edge technologies like machine learning and artificial intelligence. We’ve seen these technologies displace workers in manufacturing, health care, finance and customer service. Could Real Estate be next? We’ll be doing a deep dive on this topic in future posts.

We will continue to explore the future of Real Estate with our amazing clients and collaborators. If you’re interested in discovering new applications of this technology, we would love to work with you!

Contact us at hello@foundationlab.co.


The State of Tech in Real-Estate Tech was originally published in FoundationLab Digest on Medium, where people are continuing the conversation by highlighting and responding to this story.

The State of Tech in Real-Estate Tech

Real estate has been one of the industries in recent years to get a wave of...

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Robots are the future of service. It will take some time for this to happen at scale, but it will happen. It’s already happening. And one of the prominent ways is through chatbots. Chatbots are poised to take over the customer facing role of any B2C industry, as well as many B2B industries. With growing ease, they can be trained to provide more accurate information, faster, cheaper, and with less variability across a network.

You’ve already seen and experienced chatbots in the customer service industry, for better or for worse. Most sites that you visit have either a live person with which you can chat or, at an increasing rate, a bot capable of answering a surprisingly broad variety of questions. Companies like Drift (Boston based!) have been able to automate much of the initial lead generation work conducted by humans, allowing their clients to build up a pipeline of opportunities without lifting a finger. See below:

https://blog.drift.com/rapidminer-case-study/

Chatbots have even found application for the annoying task of appointment setting with X.AI’s creation of the AI assistant. In a world of endless optimization of time, bots can replace human tasks at scale and at a low cost. Hiring a human assistant is cost prohibitive for a busy startup founder or junior level employee. With a product like X.AI, a part of that role can be filled through the use of an intelligent bot.

The capability of AI’s are growing everyday to tackle more complex and intricate challenges. Companies (IBM, Api.ai, Motion.ai) building platform around AI are making it infinitely easier to analyze large data sets and find new applications for bots. This growth in capability should sustain with continued investment in AI and machine learning. Google announced an AI specific fund, as well as many of the top tech companies in world have made investments in the space. Prediction: as capability continues to grow, the available application for chatbots and other AI related products will become infinite, and the economic value of knowledgeable human experts will deteriorate dramatically.

So how are we thinking about this shift as a technology company? We see opportunities in healthcare, retail, real estate, legal and more. The most effective way to get involved, in our opinion, is to just start. So we have been working on a chatbot of our own. With experience in the legal industry, we decided to build a chatbot aimed at offering law firms a more scalable way to provide base level advice to their startup clients. More to come on this — stay tuned!

We will continue to explore the future of chatbots with our amazing clients and collaborators. If you’re interested in discovering new applications of this technology, we would love to work with you!

Contact us at hello@foundationlab.co.


Chatbots: The future face of the fortune 500 was originally published in FoundationLab Digest on Medium, where people are continuing the conversation by highlighting and responding to this story.

Chatbots: The future face of the fortune 500

Robots are the future of service. It will take some time for this to happen at...

Read Article