The Challenge

The client for this project manages a successful Import & Export business that requires an enormous amount of hands-on logistics when trading automobiles overseas. They came to us with the idea that software would be the key to streamline their processes and scale their organizational reach.

Jobble is a platform for connecting companies and on demand hourly workers. Companies can find, hire and pay on demand staff all from the application. To give their business customers a lot more autonomy over the hiring process, we worked with the team to redesign the business application to create a more intuitive experience from beginning to end.

Product Hypotheses

We decided that breaking down the three main steps into their own screens, and using a progress bar to give the user context would make for the best user experience during the event creation process.

When looking at the hiring process, we thought using a binary concept similar to swiping right or left would be a simplify the user experience for businesses. Rather than sifting through all user profiles and trying to configure the team, we thought we could increase the efficiency of the process by giving them two discreet choices when they opened up an applicant’s profile.


With the core features determined, our design team got to work mapping out the User Experience. We wireframed the key flows outlined above and put them into clickable prototypes for the team to review and get some feedback from their users. While the event creation flow was a great success, our concept for hiring was a bit of failure.

We discovered pretty quickly that a good candidate is certainly relative, and that companies needed to look through all of the profiles before deciding if a certain one was right for the jobble. Makes a lot of sense when you think about – silly us! So instead, we had to redesign the hiring process to allow Jobble’s business customers to be able to sift through applicants, hire them and even toss them back into the applicant pool if they found someone more appropriate.

The Process


We worked with the Jobble team to understand the current process taken by their customers to create a Jobble (their name for an event or job): crafting all of the details required to entice potential workers, setting the date and time, operating the Jobble and paying their workers. We leveraged their existing product as a baseline and strived to simplify the experience to make it far more intuitive for the user.


Creating a Jobble is relatively easy. That’s the beauty of what this team is building. However, there were specific tasks that we discovered needed improvement from the original application. The two core flows that, through conversations, we realized needed the most work were:

  • Event Creation – where a company would build out the Jobble for all workers on the platform to see. This workflow included three core steps: (1) Event Details, (2) Date and Time, and (3) Location.


  • Hiring – we wanted to make sure this process was as straightforward as possible to allow companies to focus more on who they were hiring, and less on how to do it.

The Result

User Interface Design

With the most challenging flows in place, we were able to finish designing  the remaining screens to build a more complete business user workflow. We recrafted the design aesthetic to look and feel a lot more like an enterprise application. This will allow the team to continue to pursue big brand names and build a world class company.


Jobble has an excellent backend team with whom we worked on this project. We focused on the front end Angular development and hooked into the existing framework that the team had in place. They’re really focused on a seamless platform across all devices, so it was pretty easy to work with them on this new version of the business web application.


We really missed the mark in our first attempt at the hiring process. It was hugely helpful that we caught it during the prototyping stage. However, we probably could’ve gathered more behavioral data before designing anything at all, that would’ve allowed to be closer to the mark on our first try. But that’s why you prototype and test. It allows you to move quickly, gather higher quality feedback, and iterate accordingly.

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